Identifying and Creating Demand

The Identifying and Creating Demand (I&CD) course deals with the business processes involved in the definition of the marketplace and in selling the products the enterprise has available, or is willing to develop. These business processes include strategies and tactics that identify, define, and quantify customer wants and needs, and those that result in mutually profitable sales. This course addresses how to identify and close on customer demand so the rest of an enterprise's resources can be used effectively to deliver products and services that add value for customers.