APICS Florida West Coast Chapter Meeting
September 9th 2003
"Pumping Up to Create a Successful Business"

5:30 Social; 6:30 Dinner; 7:30 Meeting/Presentation 


Join Geoffrey A. Dyer, President and CEO of Lifestyle Family Fitness for an APICs FLWC chapter Senior Management night. Geoff will talk about the major milestones in his companys growth and his use of BHAGS (Big Huge Audacious Goals) for turning Lifestyle Family Fitness into the 34th largest fitness chain in America. His presentation will help you look within your organization for strategic initiatives to propel growth.

Lifestyle Family Fitness is celebrating more than 20 years of continued growth in 2003. Company President Geoff Dyer currently serves as the President of the International Health, Racquet and Sportsclub Association (IHRSA), a non-profit trade association representing more than 6,000 health and fitness facilities worldwide. Lifestyle Family Fitness has more than 800 employees and is the 34th largest fitness chain in America. Revenues for 2002 are projected to be $21.8 million, which is a 34% increase over 2001. The company slogan of "Bring Your Body to Life" offers a unique position in the markets, where members can join on a month-by-month basis with no required long-term contract. New members get started with a 4-Week Comfort Guarantee to ensure they enjoy a comfortable and rewarding experience. Lifestyle currently has more than 63,500 members and is headquartered in St. Petersburg. Their web site is: www.lff.com.